build a professional image that grows your business

You’re delivering exceptional, customer-driven services, but you still wonder...

  • if your amateur logo is costing you business
  • if it's possible to spend less time on marketing tasks and more time doing the things you enjoy
  • how to stand out in your industry
  • how you’re supposed to use that single logo file for 15 different things


designed just for you

We go more in-depth than just deciding what colors to use. Together we'll create a toolkit of head-turning visual elements that your audience can't ignore.

Our process has been refined over the years - organized to guide you through the design process and to allow us to truly understand the heartbeat of your business. You can rest easy knowing that your quality of service is going to be communicated through your custom-designed logo and brand elements while standing out from your competition. Perhaps most importantly, you'll be fully equipped to keep your brand looking its best over the long haul... whether that means doing it yourself of outsourcing it with ease.


Timeline: 4-5 weeks   |   Investment: $2,125

All branding packages include:
  • Brand positioning questionnaire
  • Moodboard
  • 1 Primary logo
  • 1 Secondary logo
  • Submark
  • Pattern design
  • Color palette
  • Font selections
  • File formats: .jpg, .eps, .png, .pdf
  • Brand user guide

We're visual learners too!

Here are some examples of the our branding packages in action:


Early in the design process, we'll create a moodboard like this one to make sure we are interpreting your words into the correct visual direction.

mood board-80

Primary Logo

We design the logos to be used with or without a tagline. You'll get the final files of all logos, variations and submarks in the 4 most commonly used file types (jpg, eps, png, pdf). We also like to include color variations for use on light and dark backgrounds.

primary logo-80

Secondary Logo

Typically this is a logo in a different orientation so you are not limited by the proportions of the primary logo. If your first logo is taller than wide, then we'll work up a secondary logo that is more landscape in layout.



The submark is a less detailed version of your logo that can represent your brand in a very small space. Great for Instagram profile images, favicons at the top of web browsers, watermarks, etc.


Color Palette

We'll provide you with all the specific colors to be used in your brand so you can take the guesswork out of it. Color codes are provided for print and digital use.

color palette-80

Font Selections

Brand packages will include font pairings. Some fonts require paid user licenses but we'll chat with you ahead of time to determine what works for your budget and if a paid license is required.


Brand User Guide

At the end of the project, you will receive a handy 14-15 page document that details all of the specifics about your brand (colors, fonts, logo variations, etc). You can use this as a guide to keep your brand looking consistent and to streamline the process for creating any other branded materials.

brand guidelines-80

So, how does this work?



Please fill out the form below to schedule a phone call. We want an opportunity to answer any and all questions.



We’ll research your industry, audience, and competition. We'll invest in understanding what makes you different.



Then we will hit the drawing board (quite literally) to craft custom designs. We've included time for refinements.



You’ll be equipped with all of the files you could need to share that shiny new brand with the world!

Here’s what others have asked:

Thanks for your interest, unfortunately, we are not taking branding clients at this time.

Pine & Pixels is a branding and website design studio currently based in Florida and serving small businesses near and far. M-F, 9-5 CT

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