We're visual learners too!
Here are some examples of the our branding packages in action:
Early in the design process, we'll create a moodboard like this one to make sure we are interpreting your words into the correct visual direction.
We design the logos to be used with or without a tagline. You'll get the final files of all logos, variations and submarks in the 4 most commonly used file types (jpg, eps, png, pdf). We also like to include color variations for use on light and dark backgrounds.
Typically this is a logo in a different orientation so you are not limited by the proportions of the primary logo. If your first logo is taller than wide, then we'll work up a secondary logo that is more landscape in layout.
The submark is a less detailed version of your logo that can represent your brand in a very small space. Great for Instagram profile images, favicons at the top of web browsers, watermarks, etc.
We'll provide you with all the specific colors to be used in your brand so you can take the guesswork out of it. Color codes are provided for print and digital use.
Brand packages will include font pairings. Some fonts require paid user licenses but we'll chat with you ahead of time to determine what works for your budget and if a paid license is required.
Brand User Guide
At the end of the project, you will receive a handy 14-15 page document that details all of the specifics about your brand (colors, fonts, logo variations, etc). You can use this as a guide to keep your brand looking consistent and to streamline the process for creating any other branded materials.