We're visual learners too!

Here are some examples of the our branding packages in action:


Early in the design process, we'll create a moodboard like this one to make sure we are interpreting your words into the correct visual direction.

mood board-80

Primary Logo

We design the logos to be used with or without a tagline. You'll get the final files of all logos, variations and submarks in the 4 most commonly used file types (jpg, eps, png, pdf). We also like to include color variations for use on light and dark backgrounds.

primary logo-80

Secondary Logo

Typically this is a logo in a different orientation so you are not limited by the proportions of the primary logo. If your first logo is taller than wide, then we'll work up a secondary logo that is more landscape in layout.



The submark is a less detailed version of your logo that can represent your brand in a very small space. Great for Instagram profile images, favicons at the top of web browsers, watermarks, etc.


Color Palette

We'll provide you with all the specific colors to be used in your brand so you can take the guesswork out of it. Color codes are provided for print and digital use.

color palette-80

Font Selections

Brand packages will include font pairings. Some fonts require paid user licenses but we'll chat with you ahead of time to determine what works for your budget and if a paid license is required.


Brand User Guide

At the end of the project, you will receive a handy 14-15 page document that details all of the specifics about your brand (colors, fonts, logo variations, etc). You can use this as a guide to keep your brand looking consistent and to streamline the process for creating any other branded materials.

brand guidelines-80

Pine & Pixels is a branding and website design studio currently based in Florida and serving small businesses near and far. M-F, 9-5 CT

Copyright © 2021 Pine and Pixels L.L.C.  | Privacy & Legal

Scroll to Top