A Beginner’s Guide to Using Testimonials in Advertising

A Beginner’s Guide to Using Testimonials in Advertising

September 29, 2016Small Business Tips

Testimonials are a powerful tool for many small business owners. Marketing Land found that 90% of customers admitted their purchasing decision was influenced by online reviews. You can be great at communicating to your target audience, but few things are more convincing than hearing about a product or service from an experienced customer. It is … Read More

A Fool-Proof Social Media Plan

A Fool-Proof Social Media Plan

August 23, 2016Social Media

As a small business owner, you wear a lot of hats. Social media manager is probably one of them; and let’s face it, social media can be very time consuming. With a little end-of-summer cleaning, a good focus and a maintainable plan, you will be well on your way to social media success. Narrow the … Read More

Does Your Website Need an Update?

Does Your Website Need an Update?

August 20, 2016Small Business Tips, Website

Your company’s website can be one of the most powerful marketing tools. Think of your website as a sales employee who is able to work all hours of the day (and weekends) to provide all the valuable information and appropriate calls-to-action to those interested in your product/service. At a fraction of the cost. Gone are … Read More