Website Effectiveness: Does Your Home Page Measure Up?

Website Effectiveness: Does Your Home Page Measure Up?

Website

  Websites have become the first point of contact many small businesses have with their customers. Consider your habits when searching the web for something in particular. If you land on a page that looks dated or has a confusing navigation, it is likely that you quickly hit the back button and continue on with your … Read More

20 Email Marketing Pointers for Small Business

20 Email Marketing Pointers for Small Business

Small Business Tips

Email marketing is a marketing technique often underutilized by small business owners. Sharing perfectly styled photos on Instagram or engaging in witty Twitter exchanges is more appealing to most, but don’t be fooled: your business is 6x more likely to receive a click-through from an email than from Twitter (source). Social media platforms seem to be ever-increasing the cost … Read More

A Beginner’s Guide to Using Testimonials in Advertising

A Beginner’s Guide to Using Testimonials in Advertising

Small Business Tips

Testimonials are a powerful tool for many small business owners. Marketing Land found that 90% of customers admitted their purchasing decision was influenced by online reviews. You can be great at communicating to your target audience, but few things are more convincing than hearing about a product or service from an experienced customer. It is … Read More

A Fool-Proof Social Media Plan

A Fool-Proof Social Media Plan

Social Media

As a small business owner, you wear a lot of hats. Social media manager is probably one of them; and let’s face it, social media can be very time consuming. With a little end-of-summer cleaning, a good focus and a maintainable plan, you will be well on your way to social media success. Narrow the … Read More

Does Your Website Need an Update?

Does Your Website Need an Update?

Small Business Tips, Website

Your company’s website can be one of the most powerful marketing tools. Think of your website as a sales employee who is able to work all hours of the day (and weekends) to provide all the valuable information and appropriate calls-to-action to those interested in your product/service. At a fraction of the cost. Gone are … Read More