Websites have become the first point of contact many small businesses have with their customers. Consider your habits when searching the web for something in particular. If you land on a page that looks dated or has a confusing navigation, it is likely that you quickly hit the back button and continue on with your … Read More
Email marketing is a marketing technique often underutilized by small business owners. Sharing perfectly styled photos on Instagram or engaging in witty Twitter exchanges is more appealing to most, but don’t be fooled: your business is 6x more likely to receive a click-through from an email than from Twitter (source). Social media platforms seem to be ever-increasing the cost … Read More
When making a large purchase, we research first. Google features and specifications. Read reviews. Ask others about their experience. The same should be true with the investment of a new logo. Use this list of questions as a guide to hiring the right logo designer – saving you time and money down the road. I’ve complied … Read More
The purpose of a Logo A logo is the “face” of a company. A well designed logo visually communicates aspects of a company to the target audience. It should be eye catching, memorable and unique. Logos are a way to refer to the company on various forms of visual media – in the form … Read More
Testimonials are a powerful tool for many small business owners. Marketing Land found that 90% of customers admitted their purchasing decision was influenced by online reviews. You can be great at communicating to your target audience, but few things are more convincing than hearing about a product or service from an experienced customer. It is … Read More
As a small business owner, you wear a lot of hats. Social media manager is probably one of them; and let’s face it, social media can be very time consuming. With a little end-of-summer cleaning, a good focus and a maintainable plan, you will be well on your way to social media success. Narrow the … Read More
What is a brand? The colors, fonts, patterns, layout, interactive elements, textures, logo and graphic style used in your marketing efforts make up the visual aspects of your brand. All of theses pieces come together in a way that communicates the personality of your business. Your brand will set you apart from your competition. The Problem … Read More
Your company’s website can be one of the most powerful marketing tools. Think of your website as a sales employee who is able to work all hours of the day (and weekends) to provide all the valuable information and appropriate calls-to-action to those interested in your product/service. At a fraction of the cost. Gone are … Read More
