How to Install Your Brand Fonts

How to Install Your Brand Fonts

June 8, 2017Branding, Small Business Tips

  If there is one tip I could share with small business owners it is the importance of brand consistency. You can read about that here. Consistent font(s) can be a large part of that (read more here). Part of my branding process includes selecting typefaces for a brand. As a branding client, you receive this font combination. … Read More

4 Common SEO Mistakes (and Solutions!)

4 Common SEO Mistakes (and Solutions!)

May 25, 2017Website

  Search Engine Optimization is an overwhelming topic for most small business owners. It can get very technical very quickly. schema? algorithms? indexing? meta data? Search engines, like Google, take their job very seriously. Their purpose is to provide users with the most accurate information possible, otherwise their users will use another service. Because of … Read More

How do Fonts Impact your Brand?

How do Fonts Impact your Brand?

April 13, 2017Branding, Small Business Tips

  Without a doubt my favorite college class was Typography. The professor was very good and intimidating at the same time. The expectations were high. At least once or twice a week students would leave the class crying. I had butterflies in my stomach every time I walked into that classroom. Although it may not sound appealing, this class … Read More

How to Find Your Google Analytics Tracking Code

How to Find Your Google Analytics Tracking Code

March 16, 2017Small Business Tips, Website

  A website without analytics is like a football team without a coach. The team can run as many plays as they want but if they don’t have someone on the sideline watching their every move and providing data on the opposition, their performance will suffer.  You can implement various strategies (aka plays) on your site but … Read More

Website Effectiveness: Does Your Home Page Measure Up?

Website Effectiveness: Does Your Home Page Measure Up?

February 2, 2017Website

  Websites have become the first point of contact many small businesses have with their customers. Consider your habits when searching the web for something in particular. If you land on a page that looks dated or has a confusing navigation, it is likely that you quickly hit the back button and continue on with your … Read More

20 Email Marketing Pointers for Small Business

20 Email Marketing Pointers for Small Business

January 19, 2017Small Business Tips

Email marketing is a marketing technique often underutilized by small business owners. Sharing perfectly styled photos on Instagram or engaging in witty Twitter exchanges is more appealing to most, but don’t be fooled: your business is 6x more likely to receive a click-through from an email than from Twitter (source). Social media platforms seem to be ever-increasing the cost … Read More